About Us
Castlepoint is the UK’s largest shopping park featuring over 30 retailers including well-known brands such as M&S, Next, Boots, H&M, Lakeland, B&Q, TKMaxx, JD Sports and New Look. Castlepoint offers a selection of dining options including Starbucks, Costa and Nandos.
There are two banks, two large supermarkets – Sainsbury’s and Asda, two pharmacies, Shopmobility and a library. With four hours free parking to late night shopping, Castlepoint caters for many shoppers by providing an outdoor mall experience to suit every lifestyle.
Based less than 4 miles away from the sandy beaches of Bournemouth, Castlepoint welcomes millions of visitors every year to shop for fashion and beauty to DIY and electricals and everything in between. The shopping park is a great destination to visit and shop while enjoying time in Bournemouth. Castlepoint supports many local charities, small businesses and schools. It offers regular free entertainment including fun events for families and all age groups in the community to enjoy.
Explore - Welcome back to Castlepoint
To celebrate the stores reopening Castlepoint Shopping Park’s have created “Explore” a colourful campaign that celebrates life, courage, enthusiasm, and new beginnings. The theme of the sea has been chosen as the metaphorical place of the exploration, a tribute to Bournemouth beautiful coast line, to summer, and to the incredible wonders the sea life offers and the idea that we need to keep exploring but also riding the waves of life without being beaten. The sea life themed trail is made up of playful Vinyl floor stickers, inspiring posters and a 3D window vinyl. The specially created stickers provide a ‘3D’ style illusion which come to life best in a photograph. Castlepoint asks that visitors take fun photos of themselves stepping on the dedicated ‘stand here’ stickers and post them onto social media, tagging us and using the hashtag #exploreatcastlepoint : they are giving away £100 prizes every week.
Explore is also a creative way to reinterpret the social distancing messages creating artistic gaps on the floor without suggesting to keep a distance. The stickers create a natural direction of the flow without being prescriptive.
See images 2 & 3 above that display the artwork.