Erasmus - Digital Marketing Masterclass

The  Erasmus Project is a joint partnership between Bournemouth, Christchurch, and Poole Tourism and  Bournemouth, Southampton and Coventry universities as well as partners in Denmark and Portugal.   

The aim of the project is to support small to medium sized tourism businesses to improve their digital marketing capability and to better understand ways in which those businesses can be supported in transforming themselves to be even more competitive, through effective digital marketing. 

In the UK alone over 200 businesses completed a questionaire that provided an insight into their perceptions of their digital marketing capability and how well it was integrated as part of their overall business. 

The culmination of this research has led to the development of this digital marketing masterclass: 

Digital Marketing Masterclass: A Roadmap for your Tourism Business

The event will take place on Monday 16th March at the creative and modern Bournespace on Exeter Park Road, Bournemouth.

Co-founder of Smart Insights Dave Chaffey will deliver a visionary talk on the future of digital marketing, followed by an interactive panel discussion with local tourism business operators