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The aim of the Destination Management Board (DMB) is to represent the interests of all businesses, groups and individuals that support the local economy and contribute towards the development of the destination as a place to visit, work and live.
This aim will be achieved through high level representation of all Tourism sectors, BCP Council and other tourism experts, through decisive and wise actions and through clear accountability.
Acting as a voice for tourism the DMB will benefit the industry and tourism sectors by providing a strong, unified voice for local, regional and national tourism issues that impact business efficiency.
In addition, the Board will ensure that the Destination’s tourism management, marketing and development activity is both competitive and effective. Managing this performance gives the sector representatives both an active role and responsibility in influencing the business planning, resource allocation and performance monitoring of tourism across the destination of Bournemouth, Poole and Christchurch.
Follow the link to the first whole place Tourism Strategy for Bournemouth, Christchurch and Poole. This has been commissioned by the Destination Management Board and enabled through collaboration with BCP Council’s Destination & Events team. This strategy was formally adopted by BCP Council Cabinet on the 8th March 2023.
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