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Investment in Bournemouth 2015-16

The UK’s premier destination, Bournemouth is seeing significant investment in seafront and tourism-related developments to strengthen its appeal as a world-class resort.  Discover how this new investment in Bournemouth will be made.

Seafront investment

At the forefront of Bournemouth Council’s vision to create a world class seafront is the new Pier Approach. Worth £4m and funded by Bournemouth Council, improvements at the main gateway to the resort’s beaches were completed in 2015 and comprise impressive re-landscaping, the installation of water play features and the creation of a new, awardwinning, all-year-round tourist information centre.

Mark Smith, Director of Tourism said: “With seven miles of golden sand and frequently warmer than average temperatures, together with a vast array of shops, evening venues, accommodation and globally recognised festivals, we continually invest to make Bournemouth an even more vibrant and engaging world class experience for our visitors.”

Attractions investment

Another major seafront development is the £1.5 million, two-storey expansion of the Oceanarium. Designed to increase the size of the attraction by a third, the extension features a walk-through aviary, sea view terrace and, for the first time in the Oceanarium’s 16-year history, a new penguin enclosure.

Hotel investment

Evidence of Bournemouth’s growing international reputation can be seen in the £60m investment by Hilton Hotels to bring two new hotels to the resort. The Hampton by Hilton and Hilton Bournemouth offer spectacular sea views from their upper storeys, with the latter boasting a sky bar, spa and restaurant. Entertainment investment A further £50m investment from Licet Holdings is also under way in the town centre and this will see a five-level entertainment complex, housing a 10-screen cinema together with family restaurants, shops and bistros open in 2016 for locals and visitors to enjoy all year round.

Signage investment

Local investment in the region of £1m has gone into the creation of a new Wayfinding system, completed in 2015. Designed to help visitors locate key attractions in the town centre and surrounding area easily, the new signage encourages people to discover all areas of the town and ensure a high quality tourist experience, reinforcing the town’s reputation as a leading UK resort.

Transport investment

Much of Bournemouth’s popularity among holidaymakers and day trippers is down to its excellent transport links. The council has made a £1.5million investment at the site of the town’s rail and coach station, located in the Lansdowne area, including better signage, layout changes and aesthetic improvements to create a more attractive and welcoming sense of arrival for visitors to the town.

Events investment

Bournemouth is known worldwide for its programme of free festivals and events all year round, setting it apart from other seaside destinations, and all three of the resort’s flagship events are set to return in 2016 – Bournemouth Wheels Festival (3 – 5 June), Bournemouth Air Festival (18 – 21 August) and Bournemouth Arts by the Sea Festival (8 – 15 October). Councillor Lawrence Williams, Portfolio Holder for Tourism, said: “The investment in Bournemouth is significant, representing a period of unparalleled growth for the town that aims to benefit visitors and residents alike. It’s an exciting time for our award-winning resort!”


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