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Bournemouth’s Tourism Marketing Group (BTMG) is made up of representatives who volunteer their time and meet with Bournemouth Tourism throughout the year.

Members come from a number of different industry sectors including accommodation, attractions, entertainment, international education, restaurants, retail, transport, BIDs and the National Coastal Tourism Academy.

BTMG have developed an extensive range of Marketing and PR opportunities to promote the town, resort and tourism businesses via the BTMG Marketing & PR Plan and Partnership Scheme. BTMG oversees the strategic marketing of the resort and works toward a more co-ordinated planning and delivery process. The Group determines Marketing and PR Campaigns and Sales Initiatives, including the ‘Bournemouth Tourism Marketing Partner Initiative’ organised by Bournemouth Tourism.